Role: Creative Direction / Art Direction
There's nothing more chill than kicking back, pressing shuffle and enjoying your perfectly curated playlist with an ice-cold Coors Light. That's why Coors Light is launching the new Chill on Shuffle platform, featuring breakthrough artists in music: Lainey Wilson, Shaboozey, Yandel and Mt. Joy to bring the ultimate pairing of beer and music to more fans. The new campaign on Instacart is guaranteed to deliver mountain cold refreshment to listening parties nationwide.
Our team was tasked to develop this platform with supporting campaign assets, in collaboration with our newly announced music partners. Deliverables included photography assets, vertical social videos for paid and earned media, and OLV—developed from concept to production. As Associate Creative Director, I was responsible for driving the overall creative vision in partnership with country artist Shaboozey.
Team: (GCD) Matt Fischvogt, (GSD) Rory McClenaghan, (CD) Kate Delaney, (AD) Sarah Niel, (CW) Mike Cannella, (CW) Fernando Torres