McRib Season

Role: Art Direction / Design

The McDonald's McRib only appears for a few weeks every year and it has a cult of fans that eagerly anticipates it's return. To recognize their devotion we created McRibSeason, a month-long celebration of the McRib that included seasonal elements like limited edition McRib Wrapping Paper. I was responsible for producing downloadable McRib cover art for the World’s First Pork Rock Opera, and designing the McRibSeason microsite where all of the content lives. Results: PR earned media boosted sales and the McRib sold out weeks in advance.

Team: (CD) Chuck Rachford, (ACD) Jorge Pomareda, (CW) Jeffrey Oswald, (CW) Casey Stern, (AD) Julia Matthews