Role: Design / Animation
In celebration of Lebron James’ decision to return to the Cleveland Cavaliers after the NBA 2013-14 Season, Sprite began a campaign to commemorate the gutsy move. I was commissioned by the soft drink company to create social media content for said campaign. This included three static images and a 6 second .mp4 video formatted specifically for Instagram/Vine. These images and video all include the phrase “Two Three Back,” referencing James’ jersey number #23.
Team: (PM) Jana Hicks