McDonald’s fries are one of the most beloved foods in the world, and with so much attention on what divides us these days, we chose to focus on what bring us together no matter how different we are. We spread the message across the country by turning National French Fry Day into a national day of sharing through our “Share the Love” campaign, highlighting the vast array of people who love to share McDonald's Fries.
We executed this idea by creating a set of prints showcasing two distinct hands reaching for the fries while simultaneously forming the iconic Golden Arches. These images, shot by photographer Mark Seliger, ran across all platforms – from social to CRM, OOH to in-store, grabbing people's attention and inviting them to participate.
Team: (ACD) Jonathan Pliego, (ACD) Sean Collander, (AD) Shelby Tamura, (CW) Rachel Dawer, (DD) Aya Baeshean